While all companies have detailed Emergency Response Plans and processes for dealing with a potential crisis, few have the specialized crisis communications skills needed to be fully prepared to deal with media, the public, affected stakeholders, First Nations and potential opponents in an emergency.
A Specialized Response
Concentric Public Affairs can fill those gaps for your organization and help you protect your reputation in times of crisis.
As some of the most experienced professionals in crisis communications and emergency response, our team is well versed in emergency management planning and processes. We understand the Incident Command System and know how to seamlessly integrate public relations into the Incident Command structure during an emergency.
Whether it’s a potentially life-threatening hazardous material spill, large train derailment, well-site incident, or major pipeline rupture (oil or gas), Concentric has experience in responding to – and better still, minimizing the negative impacts of a wide-range of worse-case or critical circumstances.
24/7 Crisis Communications Support
Concentric can provide a dedicated expert to be on-call 24/7 and ready to enact the Rapid Response Action Plan.
Our team would be available and ready to prepare/support your team; develop messaging, talking points, news releases etc.; inform the media and conduct media interviews; work with local community leaders to minimize local impacts; monitor social media; provide messaging and counter misinformation; and integrate into Incident Command Centre once representative arrives on site.
Customized Crisis Communications & Media Training
Concentric offers completely customized training solutions to meet your crisis communications and media realtions needs. Our comprehensive training packages can include off-site training sessions and a dedicated e-learning portal with completion certificates and SCORM compliance so employee training can sync with just about any learning management systems (LMS).
Stream 1 – Senior or Executive Level
- Media training program for executives, potential corporate spokespeople and those responsible for crisis communications response
- Full-day or 2-day intensive sessions
- Content covers theory, mock scenarios, live mock interviews
Stream 2 – Broader Team
- Customized training programs for other representatives that will not be spokespeople but could be on-site or involved in managing an incident
- Half-day or full-day sessions
- Content covers theory, corporate protocol, roles and responsibilities, how to direct media to corporate spokespeople
Live Crisis Scenarios
Nothing prepares your team for a crisis better than practicing for the unexpected. Concentric scripts custom live scenarios that run participants through the process of responding through the process of responding in the heat of a simulated crisis. We record each live scenario – much like media or your opponents would – and live stream it to back to the training room for group discussion and feedback.
Online Stakeholder and Crisis Communications Platform
Concentric has developed a map-based stakeholder engagement online platform to manage all critical stakeholder contacts, track stakeholder contacts and provide a central hub to manage stakeholder engagement and crisis communications.
If you would like to explore this option, the map-based interface would be based on your company’s main operations areas, mapping out operations and identifying key stakeholders, media and local employees/contractors that could be impacted by or involved in responding to an incident. Our platform is web-based and accessible on any device.